If you’ve spent any time on social media recently, you might be scratching your head and wondering, “Why is everyone saying demure?” Or perhaps you’re asking yourself, “What in the world is Brat Summer?” or “Who is Pookie?”  Well, you’re not alone – and neither are the brands racing to ride these quirky trends all the way to the bank. Let’s dive into the latest buzzwords, internet phenomena, and pop culture obsessions that are taking over, and see how savvy marketers are turning them into marketing magic.

1. Why is Everyone Saying ‘Demure’? 

You’ve probably seen it: the “demure” is popping up everywhere from fashion blogs to influencer captions. It’s as if the world collectively decided to tone things down, embrace simplicity, and add a touch of old-school elegance to everything. Suddenly, everyone’s dressing like they’re heading to a 1950s garden party, and brands are here for it. 

Originating from a viral TikTok by @joolieannie with over 40 million views, the word has taken off and global brands are hopping on the trend. Fashion labels are jumping on the demure train by showcasing collections that are all about modesty, elegance, and a soft color palette. Think pastel hues, knee-length skirts, and Peter Pan collars. Brands like Everlane & Other Stories are leading the charge, pushing “demure” as the new chic. Meanwhile, beauty brands are embracing minimalistic makeup looks, with campaigns focused on “natural beauty” that subtly whispers, “less is more.”

It’s not just about clothes and cosmetics, though. Even home décor brands are in on the action, with Pinterest boards and Instagram feeds filled with “demure” interior designs—think muted tones, vintage furniture, and soft lighting. The message is clear: 2024 is the year of understated elegance, and brands are making sure you’re in on the trend.

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2. What Is Brat Summer?

On the flip side of demure, we have Brat Summer—the season where everyone is channeling their inner rebellious teenager, and brands are loving every minute of it. Inspired by the bold, brash, and unapologetic energy of the Y2K era, Brat Summer is all about loud colors, daring fashion choices, and a devil-may-care attitude. Emerging after the release of world-renowned popstar, Charli XCX’s, album, Brat, ever since it has been a world takeover. 

Brands like Dolls Kill and Urban Outfitters are embracing this trend with collections that scream nostalgia—think chunky platform sandals, butterfly clips, and bedazzled everything. Even makeup brands are getting in on the action, with glittery eyeshadows and lip glosses that take you straight back to the early 2000s. 

But it’s not just about the fashion—Brat Summer is a whole vibe. Even world-famous Olympic athletes are participating in the viral ‘Apple’ dance and influencers are posting “Brat Summer” challenges, where they channel their inner brat and let loose with wild summer activities. Brands are sponsoring these challenges, creating branded filters, and even launching limited-edition products that embody the bratty spirit and the iconic ‘brat green’ color. It’s a fun, rebellious break from the everyday grind, and marketers are making sure you’re living your best Brat Summer.

3. Is ASMR Out?

For a while, it seemed like everyone was obsessed with ASMR—those tingling, soothing sounds that were everywhere on YouTube. But as with all trends, the question arises: is ASMR finally out?

While ASMR videos haven’t disappeared completely, they’re no longer the white-hot trend they once were. Instead, the focus is shifting towards more interactive and immersive experiences. Think live-streamed sound baths, guided meditations, and even virtual reality relaxation experiences. Brands like Calm and Headspace are capitalizing on this shift by offering new, innovative ways to help people relax that go beyond the simple whispers of ASMR.

Meanwhile, on platforms like TikTok, the new craze is all about lo-fi beats and “study with me” sessions, where users share their favorite chill playlists and ambient music for focusing. Brands are jumping in with curated playlists and branded “study kits” to help you get in the zone. So, while ASMR may not be completely out, it’s definitely evolving—and brands are evolving with it.

4. Who Is Pookie?

If you’ve been hearing the name “Pookie” everywhere lately, you’re not alone. Pookie has become the internet’s latest darling, but who or what exactly is Pookie?

Well, Pookie isn’t a single person or character—it’s more of a catch-all term of endearment that’s taken on a life of its own. Whether it’s being used to describe a cute pet, a significant other, or even just a friend, “Pookie” has become a term of affection that’s as versatile as it is adorable. 

Brands are wasting no time capitalizing on the Pookie phenomenon. Pet brands are launching “Pookie-approved” products, while fashion labels are releasing limited-edition collections with “Pookie” emblazoned on everything from t-shirts to tote bags. Even food brands are getting in on the action, with Pookie-themed snacks and treats that are as Instagrammable as they are delicious. It’s a reminder that sometimes, the simplest trends can have the biggest impact—and marketers are making sure Pookie is here to stay.

5. Spotify Summer Playlists Are Back

Nothing says summer like the perfect playlist, and in 2024, Spotify’s summer playlists are back with a vengeance. Whether you’re lounging by the pool, road-tripping to the beach, or just trying to survive the heatwave, there’s a playlist for every summer mood.

Spotify has been curating seasonal playlists for years, but this summer, they’re taking it to the next level with exclusive content, artist collaborations, and even branded playlist takeovers. Brands like Coca-Cola and Red Bull are sponsoring playlists that capture the essence of their brand’s vibe, while big-name artists are dropping exclusive tracks just for the summer season.

But it’s not just about the music—Spotify is also integrating interactive features, like live polls where listeners can help shape the playlist in real-time. Brands are jumping in with giveaways, exclusive merch drops, and even pop-up summer concerts that tie into the playlists. It’s a summer marketing bonanza, and it’s all about keeping you tuned in and turning up the volume.

6. The Iconic Branding for the LA2028 Olympic Games

Last but not least, let’s talk about the LA2028 Olympic Games. While the event may be a few years away, the branding has already made waves, despite the Paris games just finishing—and it’s nothing short of iconic. The branding features a dynamic, ever-changing logo that reflects the diversity and creativity of Los Angeles, with each iteration of the logo designed by a different artist or celebrity.

Brands are already lining up to be part of the LA2028 hype, launching limited-edition products and campaigns that tie into the Olympic spirit. From Nike’s LA-inspired athletic wear to Coca-Cola’s collectible Olympic cans, the race to associate with the LA2028 Games is on, and the branding is setting the stage for what promises to be a marketing spectacle.

The brilliance of the LA2028 branding lies in its ability to adapt and evolve—much like the city itself. It’s a masterclass in staying relevant and in the moment, and brands are taking notes, eager to capture some of that Olympic magic.

In 2024, marketing is all about being on top of the latest trends—whether it’s embracing your demure side, living your best Brat Summer, or figuring out exactly who Pookie is. Brands that can tap into these cultural moments and make them their own are the ones that will keep us talking, tweeting, and, most importantly, buying. So, the next time you see a brand nailing a trend, just remember: they’ve got their finger on the pulse, and they’re ready to ride the wave—all the way to the top.

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