Twice a year, the city that never sleeps transforms into a giant catwalk where fashion mavens, influencers, and designers collide to set the tone for the upcoming season. As one of the most influential events in the fashion world, NYFW is where trends are born, and the buzz of creativity electrifies the air. 

This season, as designers from around the globe present their collections, it's not just about the garments that catch our eye—it's also about the striking venues that host these shows. From soaring skyscrapers to reimagined historic spaces, New York City itself becomes a living runway. 

Over the years, VISUALHOUSE has played a pivotal role in shaping how these spaces could be utilized through stunning renderings that bring their potential to life. Let’s explore how some of the city’s most iconic commercial spaces are being transformed into the ultimate fashion stages for NYFW.

Much like the great engines that once traversed its grounds, Terminal Warehouse stands as a symbol of connection and empowerment. Its design echoes the spirit of New York City, embracing diversity and possibility. This reimagined space goes beyond the traditional office environment, offering a spectrum of possibilities for programming, collaboration, and innovation. 

Terminal Warehouse: Where History Meets Haute Couture

In the heart of West Chelsea, the Terminal Warehouse offered a unique, yet equally compelling, vibe for NYFW. This historic building, recently revitalized by L&L Holding, has seamlessly merged its industrial roots with modern sophistication, making it a prime location for Ulla Johnson’s Spring 2025 collection.

VISUALHOUSE played a significant role in this transformation, creating renderings that envisioned Terminal Warehouse as a versatile event space capable of hosting high-profile events like NYFW. The venue’s new terrace, with its juxtaposition of raw, exposed brick and contemporary design elements, provided a distinctive backdrop that highlighted Johnson's bohemian-inspired pieces. The Terminal Warehouse is the kind of space where fashion meets narrative—an embodiment of New York's ability to reinvent and reimagine.

Starrett-Lehigh: NYFW’s Dynamic New Hub

Just next door, the Starrett-Lehigh Building has been making waves as NYFW’s new main hub, having moved from Spring Studios to this historic Chelsea landmark in February. With its expansive 2.3 million square feet of space, Starrett-Lehigh is more than just a building; it’s a statement. Owned by RXR and dating back to 1931, the building is currently undergoing a major transformation to bolster its status as a cultural and professional epicenter. From a new restaurant by Marcus Samuelsson to a food hall and a public outdoor terrace with Hudson River views, Starrett-Lehigh is redefining what a fashion hub can be. VISUALHOUSE collaborated closely with RXR Realty to produce a series of captivating CGI renderings and film animations, highlighting the potential and versatility of spaces throughout the building.

The venue hosted Tibi’s Spring 2025 collection, and it was nothing short of spectacular. With its fashion-forward tenants like Ralph Lauren, Canada Goose, Zimmermann, and Under Armour already calling it home, Starrett-Lehigh is a natural fit for NYFW. The building’s blend of historic charm and modern amenities creates a versatile canvas that allows each show to become a distinctive experience, reinforcing NYFW's standing as a premier global fashion platform.

While Terminal Warehouse and Starrett-Lehigh may be the headline acts, NYFW isn’t confined to just a few spaces. The city’s diverse neighborhoods also played host to a range of events, from Hudson Yards to 50 Ninth in the Meatpacking District to Chelsea Factory and the World Trade Center. Each location, with its unique character and story, adds another layer to NYFW, turning the entire city into a dynamic, interactive runway.

New York Fashion Week has always been about more than just the clothes on the runway; it’s a celebration of creativity, culture, and the city itself. This year, New York's most iconic spaces aren’t just venues—they're integral to the storytelling that makes NYFW a must-see event. The foresight of companies like VISUALHOUSE, who helped shape these spaces through their compelling visualizations, has played a crucial role in transforming these venues into vibrant stages for fashion and beyond.

From the historic flair of Terminal Warehouse to the evolving creativity at Starrett-Lehigh, these venues provide more than just a setting—they set the stage for what fashion can be. So, as NYFW continues to evolve, remember that it’s not just about what’s worn—it’s also about where it’s worn. Because in New York, the spaces are as stylish as the people who inhabit them.

For new project inquiries, please email [email protected] with your project details. We look forward to hearing from you.

At VISUALHOUSE, we believe that every project tells a story—a narrative woven from creativity, collaboration, and innovation. One Beverly Hills is no exception. Nestled in the iconic heart of Beverly Hills, this groundbreaking development redefines luxury living by blending indulgence with an unwavering commitment to nature and wellness.

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Architectural visualization and creative agency VISUALHOUSE announced today the launch of a new venture company, NOVAVERSE, a groundbreaking technology company set to revolutionize the digital experience in architecture, design, and real estate. Officially debuting in January 2025, NOVAVERSE is spearheaded by VISUALHOUSE’s leadership team: Robert Herrick, Mattia Lusignani, and Joe Romeo.

Designed for architects, developers, and real estate brokers, NOVAVERSE combines cutting-edge tools into a unified platform offering asset management, digital twin creation, content production, and next-generation sales suite integration. Harnessing hyper-realistic technology, NOVAVERSE empowers professionals to explore, manage, and market real estate assets in ways never before possible.

A New Era for Asset Management

NOVAVERSE delivers a cutting-edge digital twin hosting platform, enabling seamless streaming, exploration, and management of real estate assets from any device, anywhere in the world. This immerses users in detailed virtual environments, allowing them to capture high-quality content and access real-time analytics—such as user traffic by unit. These insights empower sales teams to identify high-value prospects, driving more effective lead conversion.

“NOVAVERSE is transforming the way we explore real estate” said Mattia Lusignani, Co-Founder & CPO of NOVAVERSE. “Through advanced digital twin technology, we’re providing industry professionals with immersive solutions to better manage, plan, share, and envision real estate.”

Hyper-Real Digital Twins

Digital twins are revolutionizing real estate by transforming how buildings are designed, sold, and managed. NOVAVERSE creates hyper-realistic, virtual replicas of both built and unbuilt assets. These digital twins seamlessly integrate into digitized city skylines, constructed through generative geometry in Unreal Engine, allowing users to visualize their assets within realistic city environments. 

VISUALHOUSE’s longstanding partnerships with top developers and architects—including Silverstein Properties, Related Companies, and Swire Properties—have been instrumental in the development of NOVAVERSE. These collaborations, spanning New York, Dubai, and Hong Kong, have delivered digital twins for some of the world’s most iconic landmarks and innovative new developments, showcasing the platform’s unparalleled value.

• Properties with a 3D digital twin sold 20% faster than those without one (matterport.com).
• Global Market Insight estimates that the digital twin market, valued at $3 billion in 2018, will grow to $20 billion by 2025 and $73.5 billion by 2027 (forbes.com) 

Streamlined Content and Immersive Sales Tools

Beyond asset management, NOVAVERSE excels in content production, delivering high-quality renderings, animations, and fly-through films. These assets enable seamless storytelling, enriching client presentations. The platform’s VR-compatible applications further integrate digital twins into interactive sales experiences, accessible both online and offline.

See Tomorrow, Today with NOVAVERSE.

For new project inquiries, please email [email protected] with your project details. We look forward to hearing from you.

As we approach 2025, the digital marketing landscape is poised for transformative changes, driven by technological advancements and evolving consumer behaviors. At VISUALHOUSE, we recognize the importance of staying ahead of these trends to effectively connect with audiences and enhance brand engagement. Here are the key digital marketing trends we anticipate dominating the industry in 2025 and beyond:

1. Artificial Intelligence (AI) and Personalization

AI's integration into marketing strategies is set to revolutionize personalization. By analyzing vast amounts of consumer data, AI enables brands to deliver hyper-personalized content and advertisements, enhancing customer experiences and driving engagement. For instance, AI can predict consumer preferences and behaviors, allowing for tailored marketing efforts that resonate on an individual level. 

2. Augmented Reality (AR) Experiences

AR technology is becoming increasingly prevalent, offering immersive experiences that bridge the gap between physical and digital realms. Brands can utilize AR to allow consumers to visualize products in their own environments, such as trying on virtual apparel or placing virtual furniture in their homes. This interactive approach enhances engagement and can significantly influence purchasing decisions. 

3. Short-Form Video Content

The rise of platforms like TikTok and Instagram Reels has popularized short-form video content, capturing consumers' attention with concise and engaging messages. These bite-sized videos are highly effective for marketing, boasting twice the engagement of long-form videos and better viewer retention. Marketers are increasingly incorporating short-form videos into their strategies, with many reporting the highest ROI from this format. 

4. Influencer Marketing Evolution

Influencer marketing continues to evolve, with a shift towards authenticity and long-term partnerships. Brands are collaborating with influencers who align closely with their values and target audiences, fostering genuine connections and trust. This approach not only enhances brand credibility but also drives more meaningful engagement with consumers. 

5. Digital Twins in Real Estate Marketing

In the real estate sector, digital twins—virtual replicas of physical properties—are transforming marketing strategies. These interactive models allow potential buyers to explore properties remotely, experiencing detailed virtual walkthroughs that provide a comprehensive understanding of the space. This technology enhances the buying experience, broadens market reach, and can significantly shorten sales cycles. 

6. Enhanced Data Privacy Measures

With increasing concerns over data privacy, consumers are becoming more cautious about how their information is used. Brands will need to prioritize transparent data practices and comply with evolving regulations to build and maintain trust with their audiences. Implementing robust data protection measures and clearly communicating them to consumers will be essential in the coming years. 

7. Integration of Digital Assistants

The growing use of digital assistants like Alexa, Siri, and Google Assistant is changing how consumers interact with brands. Optimizing content for voice search and developing strategies to engage users through these platforms will become increasingly important. Brands that effectively leverage digital assistants can enhance customer engagement and provide personalized experiences. 

At VISUALHOUSE, we are committed to embracing these emerging trends to deliver innovative and effective marketing solutions. By staying at the forefront of digital marketing advancements, we aim to create impactful strategies that resonate with audiences and drive success in 2025 and beyond.

For new project inquiries, please email [email protected] with your project details. We look forward to hearing from you.

As we close out 2024, we at VISUALHOUSE are proud to reflect on another extraordinary year of innovation, growth, and creativity. This year brought a diverse portfolio of projects to life, partnering with some of the world's most visionary clients and reshaping skylines, communities, and experiences across the globe. Here are some of the highlights from 2024:

590 Madison Avenue | New York City

This year, VH had the privilege of collaborating with EJME and CBRE on the rebranding of the iconic 590 Madison Avenue, a cornerstone of New York City's commercial real estate market. Our goal was to elevate the property's identity to exude luxury and prestige, positioning it as a premier address in the competitive commercial landscape. The project included a new brand identity, a sleek, user-friendly website, and an immersive digital twin replica of the building to streamline sales and marketing efforts. The result? A modern, engaging experience that redefines how clients interact with this historic property.

NEOM Trojena | Saudi Arabia

As part of Saudi Arabia's ambitious Vision 2030 initiative, NEOM's Trojena region is set to become the ultimate destination for adventure and exploration. VH's production team worked tirelessly to bring the vision of Trojena to life, producing a series of captivating CG films. These films highlight the stunning landscapes, futuristic design, and unparalleled experiences that Trojena promises to offer. We're proud to contribute to this groundbreaking project and help showcase the future of sustainable adventure tourism.

Terminal Warehouse | New York City

Our long-term partnership with L&L Holding continued with the reimagining of Terminal Warehouse – a historic building seamlessly connecting people, transit, workplace, and nature. VH was responsible for creative direction on two compelling films, capturing Terminal Warehouse's unique role as a bridge between history and modernity. To further support the project's marketing and sales efforts, our production team crafted a fully immersive digital twin of the property. This state-of-the-art 3D experience allows users to explore the building virtually, unlocking its full potential in the commercial market.

Architect Rick Cook takes us along his commute and shows us how Terminal Warehouse is a connector of people and transit, workplace and nature, history and the city itself. Discover our connections.

Six Senses Dubai Marina | Dubai

VH partnered with Select Group, Woods Bagot, and WSP Middle East to bring to life a vision for the projected world's tallest residential tower – Six Senses Dubai Marina. This remarkable 122-story tower will house over 250 branded residences, setting new benchmarks for luxury living. Our production team created a series of stunning CG images, capturing the architectural excellence, elegance, and allure of this future landmark. We're honored to play a role in visualizing such an iconic development.

Four Seasons Hualalai | Hawaii

Working with the renowned Four Seasons Hualalai, VH created a captivating new film for this luxurious Hawaiian resort. Our goal was to showcase the beauty, serenity, and one-of-a-kind experience that the resort offers to its guests. Through evocative visuals and storytelling, we crafted a film that captures the essence of relaxation, exclusivity, and connection to nature that defines Four Seasons Hualalai.

In addition to these marquee developments, VH was involved in numerous other transformative projects around the globe:

• Biral Anayu | South Mumbai
• Palazzo Preatoni | Dubai
• AVE Hamilton Green
• Hallets Point | New York
• 70 Hudson Yards | New York

Each of these projects reflects our commitment to crafting compelling visuals, immersive experiences, and powerful storytelling that resonate with audiences and bring visions to life.

Looking Ahead

As we enter 2025, we remain committed to pushing creative boundaries, embracing technological advancements, and partnering with clients who share our passion for excellence. From reimagining iconic buildings to visualizing future cities, our team continues to set new standards in the industry.

We are incredibly grateful to our clients, partners, and team members for making 2024 a success. Here's to another year of collaboration, innovation, and stunning visual storytelling!

Thank you for being part of our journey.

Happy New Year, and we look forward to an even more inspiring 2025!

For new project inquiries, please email [email protected] with your project details. We look forward to hearing from you.

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