In the heart of Manhattan’s Plaza District, 590 Madison Avenue stands as a timeless symbol of prestige and a statement of success. Overlooking Central Park and surrounded by luxury boutiques, celebrated dining, and exclusive clubs, this iconic address is more than just a commercial building–it’s a statement of achievement. 

Yet even icons deserve a fresh chapter. This past year, VISUALHOUSE has worked closely with EJME and CBRE to reimagine and reposition 590 Madison Avenue for the modern era. Our mission: to honor its legacy while elevating its presence for today’s discerning professionals and businesses. 

Drawing from its heritage as a “grown-up” building, we developed a brand that embodies sophistication, confidence, and curated luxury. The VH creative team delivered a new visual identity that balanced modernity with timeless elegance. From refined typography and a classic color palette to clean, bold wordmarks, every element was carefully crafted to resonate with its audience: leaders, innovators, and the established elite. 

Key brand pillars like “A Pedigree of Prestige” and “Luxury at Ease” served as our creative north star, ensuring the new brand captured both the building’s aspirational appeal and its pragmatic functionality. 

For a building as iconic as 590 Madison Avenue, a strong digital presence was essential. The team designed a modern, user-friendly website that brings the building’s story to life. Through elegant design and intuitive navigation, the website highlights the building’s world class amenities, floorplans, and curated experiences to make 590 Madison a seamless blend of work and life.

The true innovation came through our production team’s creation of a digital twin–a groundbreaking sales and marketing asset that revolutionizes how 590 Madison is experienced. This highly detailed, immersive replica allows users to virtually navigate the building’s interior spaces, explore office floorplans and hotspot in stunning details, and discover building amenities with an interactive, guided experience. The digital twin brings the building to life for brokers, tenants, and stakeholders, offering a unique way to connect with 590 Madison before ever stepping inside.

The rebranding of 590 Madison Avenue was more than just a creative exercise—it was a celebration of its legacy and a bold step into the future. At VISUALHOUSE, we’re proud to have partnered with EJME and CBRE to reimagine this iconic address, ensuring it remains a beacon of success in New York City for years to come.

By blending elegant branding, digital innovation, and strategic storytelling, VISUALHOUSE helped position 590 Madison as the ultimate destination for modern professionals—a place where work is elevated, connections are cultivated, and every moment feels distinguished.

For new project inquiries, please email [email protected] with your project details. We look forward to hearing from you.