Architectural visualization and creative agency VISUALHOUSE announced today the launch of a new venture company, NOVAVERSE, a groundbreaking technology company set to revolutionize the digital experience in architecture, design, and real estate. Officially debuting in January 2025, NOVAVERSE is spearheaded by VISUALHOUSE’s leadership team: Robert Herrick, Mattia Lusignani, and Joe Romeo.

Designed for architects, developers, and real estate brokers, NOVAVERSE combines cutting-edge tools into a unified platform offering asset management, digital twin creation, content production, and next-generation sales suite integration. Harnessing hyper-realistic technology, NOVAVERSE empowers professionals to explore, manage, and market real estate assets in ways never before possible.

A New Era for Asset Management

NOVAVERSE delivers a cutting-edge digital twin hosting platform, enabling seamless streaming, exploration, and management of real estate assets from any device, anywhere in the world. This immerses users in detailed virtual environments, allowing them to capture high-quality content and access real-time analytics—such as user traffic by unit. These insights empower sales teams to identify high-value prospects, driving more effective lead conversion.

“NOVAVERSE is transforming the way we explore real estate” said Mattia Lusignani, Co-Founder & CPO of NOVAVERSE. “Through advanced digital twin technology, we’re providing industry professionals with immersive solutions to better manage, plan, share, and envision real estate.”

Hyper-Real Digital Twins

Digital twins are revolutionizing real estate by transforming how buildings are designed, sold, and managed. NOVAVERSE creates hyper-realistic, virtual replicas of both built and unbuilt assets. These digital twins seamlessly integrate into digitized city skylines, constructed through generative geometry in Unreal Engine, allowing users to visualize their assets within realistic city environments. 

VISUALHOUSE’s longstanding partnerships with top developers and architects—including Silverstein Properties, Related Companies, and Swire Properties—have been instrumental in the development of NOVAVERSE. These collaborations, spanning New York, Dubai, and Hong Kong, have delivered digital twins for some of the world’s most iconic landmarks and innovative new developments, showcasing the platform’s unparalleled value.

• Properties with a 3D digital twin sold 20% faster than those without one (matterport.com).
• Global Market Insight estimates that the digital twin market, valued at $3 billion in 2018, will grow to $20 billion by 2025 and $73.5 billion by 2027 (forbes.com) 

Streamlined Content and Immersive Sales Tools

Beyond asset management, NOVAVERSE excels in content production, delivering high-quality renderings, animations, and fly-through films. These assets enable seamless storytelling, enriching client presentations. The platform’s VR-compatible applications further integrate digital twins into interactive sales experiences, accessible both online and offline.

See Tomorrow, Today with NOVAVERSE.

For new project inquiries, please email [email protected] with your project details. We look forward to hearing from you.