As a residential developer in Las Vegas, Ovation’s vision has always been to enrich the lives of its local residents designing, building and managing multi-family residential communities that are warm and welcoming. However, their corporate and property branding did not reflect this message. Each community had its own distinct look and feel, making it difficult to communicate the overarching values that define Ovation. 

At the heart of Ovation’s new brand is its unwavering care for its residents. Every property is designed with thoughtful details that elevate the experience, from high-end finishes to community-building amenities. With over 11,000 multifamily units built and thousands more in development, Ovation’s legacy is deeply rooted in creating spaces where people can thrive. 

The VH Creative Team spearheaded a comprehensive reimagining of Ovation's corporate brand identity. This transformative initiative extended far beyond a mere logo update or color palette refresh, every touchpoint was infused with the revitalized brand essence. It encompassed a holistic overhaul of Ovation's core offering – its thriving rental communities.

The New Ovation: A Vision for Community and Well-Being

The new visual identity system unites Ovation’s diverse portfolio of properties under one cohesive brand, reflecting the company’s deep commitment to its residents and the city it calls home. 

As the company grows, its refreshed identity not only elevates Ovation’s market presence, but better reflects its dedication to community, design, and well-being. This evolution aligns seamlessly with Ovation’s core values–have passion, always improve, do it right, build belonging, and elevate experiences–-ensuring that every touchpoint fosters connection and a sense of home.

A Brand That Lives for Las Vegas

Ovation’s new brand is more than a visual update–it’s a declaration of purpose. Rooted in the tagline “We Live for Las Vegas,” the rebrand embodies the company’s dedication to providing exceptional rental experiences that honor the city’s unique landscape and vibrant culture. Beyond building apartments, Ovation creates communities where residents feel truly at home, with every detail carefully considered for their comfort and well-being. 

“Our goal was to design a brand that truly encapsulates what Ovation stands for—welcoming, well-livng places for people to call home,” said the VH creative team. “By drawing from the natural beauty of Las Vegas and the warmth of the people who live here, we’ve established a brand that feels both aspirational and deeply personal.”

A Refined Visual and Verbal Identity 

The creative direction led by VISUALHOUSE, brings a refined, cohesive look and feel to Ovation’s rental communities,  the rebrand included: 

• A Harmonized Brand System – All building identities now exist under one strong, unified umbrella, reinforcing Ovation’s position as a leader in the Las Vegas real estate market. 
• A Natural and Warm Color Palette – Inspired by the Mojave Desert and Red Rock Mountains, rich greens, warm taupes, and serene blues create an inviting and grounded atmosphere. 
• Balanced Typography – Modern yet approachable fonts ensure legibility as well as visual texture. The brand is a balance of serif headlines (Eiko Thin) and sans serif body copy (Eric Machat) fonts reflecting Ovation’s approachable nature. 
• Custom Iconography — Bespoke icons ensure continuity and ownability across all touch points.
• Immersive Photography – Photography is one of our most essential tools. Ovation’s new photography guidelines focus on breathtaking landscapes, vibrant communities, and warm, authentic moments, reflecting Ovation’s mission of fostering belonging and enriching lives.

As Ovation continues to shape the Las Vegas rental market, this brand refresh marks the beginning of an exciting new era. With a clear, unified brand strategy, Ovation is set to enhance the lives of even more residents, offering not just places to live, but places to belong.

Discover more about Ovation’s reimagined brand and its dedication to exceptional rental living at OvationCo.com.

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